Vocational training through football

Finding talents in poor areas and bringing them to high level companies for apprenticeships in São Paulo, Brazil.

The Training Institute of the Bavarian Economy (bbw gGmbH) cooperates with Kolping São Paulo and companies in Brazil in the GOL project in order to enable socially disadvantaged young people to get vocational training and job opportunities via internships.

Within the GOL project (Portuguese for „Goal!“) bbw teaches the local partners, Kolping São Paulo and the participating companies, how to apply new procedures for integrating disadvantaged young people into the job market. Football is thereby a further motivating factor since the sport helps the young people to develop important social skills.

Training opportunities for disadvantaged young people

Socially disadvantaged young people in Brazil often do not have any chance of finding a job in an internationally acting company. Coming from slums – so called favelas - the gap between their reality and the business world is simply too big. The GOL project aims to bridge exactly this gap. 

Competence analysis as a basis

The competence analysis designed by bbw helps young people to find their vocational orientation and at the same time facilitates companies to find the right staff. By participating in professional competence analyses (standardised profiling tests), the young people can find out their own strengths and skills. 

Furthermore, bbw and the local partners support successful participants in preparing their application documents and in finding a job vacancy or internship. This allows the young people to convince the companies of their skills. Additionally, bbw advises the companies on how to work with the target group and on how to integrate the GOL project into their Corporate Social Responsibility (CSR) strategy.

The Bavarian State Chancellery has been funding the project since 2014.

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