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Two women are looking at a map of the Brazilian coast outdoors. One woman is pointing to a place on the map, while the other is listening. Tropical vegetation can be seen in the background.

bbw-international.com  Arrow to the right Brazil Rede Destinos Sustentáveis

BRAZIL REDE DESTINOS SUSTENTÁVEIS

50 municipalities on their way to becoming sustainable tourism destinations

Together with Brazilian partner organisations, bbw supports selected municipalities in their development towards becoming sustainable tourism destinations in chamber and association partnerships.

 

Facts

  • Brazil
  • 11/2024 – 04/2027
  • BMZ and sequa gGmbH

Key topics

  • Green transition
  • Social justice
  • Cooperation with companies

Target group

  • Formal and informal Brazilian small and medium-sized enterprises(SMEs) from the tourism and hospitality industry
  • Board members and employees of the participating business organisations or their education institutions
  • The business representatives involved in the municipal committees
  • The members of the municipal tourism committees

Strengthening dialogue between administration and community

The image shows three people standing on a stage with a banner reading ‘Green Destinations 2023 Latin America, Bombimhas, 5–7 June’. They are holding gift bags. Background: stage with chairs.

Since 2019, bbw has been working with Brazilian partner organisations to support selected municipalities in Santa Catarina, Rio Grande do Norte, Minas Gerais, Mato Grosso do Sul, Acre and other states on their way to becoming sustainable tourism destinations. 

With the help of a network of advisors, representatives from the public sector, civil society and the private sector work together in local working groups and develop ideas for the sustainable development of their communities. The regional tourism strategies are an importnant drive for job creation, including in rural areas. 

Strategies in the tourism sector as a model for other regions

Here stands a wooden signpost with colorful signs. The signs show aspects of tourism in Portuguese: tourism, destination management, nature and landscape, environment and climate, culture and tradition, social well-being.

bbw collaborates with partner municipalities to develop sustainable tourism concepts and supports them in obtaining 'Green Destinations' certification. This fosters positive competition in areas like waste management, renewable energy, community involvement and environmental education. 

The certification is rigourous, assessing 100 criteria, including cultural, environmental and economic sustainability as well as local participation. 

GALLERY

Regional table decoration in a small restaurant in Rio Grande do Norte, Brazil

Table reservation with flower decoration

Excursion boat in front of green hills and sandy beach. The boat has an upper deck and orange life jackets are visible. Calm, turquoise water.

Sustainable boat tours in Bombinhas

Night shot: Many empty beach chairs on orange sand. A few people in the background. Atmospheric, calm.

Open air Cinema

Two hand-painted signs on green grass. Top: ‘Leave your heart here.’ Bottom: ‘Take your rubbish with you!’ Heart and exclamation mark in red. Call for environmental awareness.

Signs on the subject of environmental education

A group of people are standing in front of a sign for a coastal hiking trail (8 km). They are looking at their mobile phones and seem to be discussing the route. It is a sunny day.

Training course on hiking trail planning with GREEN SOLUTIONS

Sunset on the beach. A person stands at the water's edge as the sun sets behind trees and palm trees. Pacific waves gently break on the shore. Colours: orange, pink, blue. Calm atmosphere.

Sunset

Sunny beach with turquoise sea, mountains in the background. Sandy beach with yellow parasols, tables, boats and a few people. Lush vegetation frames the scene. Idyllic holiday motif.

Dream beaches in Florianopolis

Idyllic pool scene: a blue pool nestled in lush tropical greenery. Deck chairs invite you to relax. Pure tranquillity and nature.

Certified (Good Travel Seal) Hotel "Toca da Coruja" in Pipa, RN

Regional table decoration in a small restaurant in Rio Grande do Norte, Brazil
Excursion boat in front of green hills and sandy beach. The boat has an upper deck and orange life jackets are visible. Calm, turquoise water.
Night shot: Many empty beach chairs on orange sand. A few people in the background. Atmospheric, calm.
Two hand-painted signs on green grass. Top: ‘Leave your heart here.’ Bottom: ‘Take your rubbish with you!’ Heart and exclamation mark in red. Call for environmental awareness.
A group of people are standing in front of a sign for a coastal hiking trail (8 km). They are looking at their mobile phones and seem to be discussing the route. It is a sunny day.
Sunset on the beach. A person stands at the water's edge as the sun sets behind trees and palm trees. Pacific waves gently break on the shore. Colours: orange, pink, blue. Calm atmosphere.
Sunny beach with turquoise sea, mountains in the background. Sandy beach with yellow parasols, tables, boats and a few people. Lush vegetation frames the scene. Idyllic holiday motif.
Idyllic pool scene: a blue pool nestled in lush tropical greenery. Deck chairs invite you to relax. Pure tranquillity and nature.

Financed by:

Logo of the Federal Ministry for Economic Cooperation and Development. On the left is a black eagle, next to it a thin vertical bar in the colors of Germany. Logo “Partners in Transformation”: Colored, intertwined lines. Text: “Partners in Transformation. Chambers and associations.” sequa gGmbH logo with turquoise lettering and abstract blue-turquoise symbol on the left.

In partnership with:

Logo “ekoa Brasil”: Turquoise concentric circles above the word ‘ekoa’ in orange, with “Brasil” in green below.
“Green Destinations” logo: green lettering, stylized leaves in green and red to the left. Dot under “Green.”
Logo “Forum Empresarial de Inovação e Desenvolvimento” with blue lettering, arrows, and orange dot.
Logo “Fecomércio RN”: Blue text with a golden, stylized wing symbol in the upper right corner. Smaller text below. White background.
Logos of Fecomércio MS and Senac, blue and orange, on a white background. Below that, the words “Sistema Comércio.”
Fecomércio PE logo in blue and gold on a white background. Text: CNC Sesc Senac, Business Unions, Fecomércio Institute.
The Fecomércio AP and Senac logo with blue text and gold symbols on a white background. Below it is the text “Sistema Comércio.”
Blue lettering “FEDERAMINAS” with multicolored, stylized bow on the left. Text in smaller font below.
The green FACESP logo with a yellow symbol and the inscription “Federação das Associações Comerciales do Estado de São Paulo.”

FURTHER INFORMATION

CONTACT

Anne Oertel

Project Manager

E-mail: anne.oertel@bbw.de