Project start

Regions

America

Project coordinator Global learning

Anne Oertel

+49 9281 717716
E-Mail

Operating Company

Sustainable Tourism in Brazil

Sustainable local economic development by strengthening dialogue between local government, entrepreneurship and civil society.

 

 

Together with five associations in Brazil, bbw supports selected municipalities in rural areas in Brazil on their way to becoming sustainable tourism destinations. With the support of local and international consultants, the partner municipalities in all five regions of Brazil are implementing activities aimed at a socially and environmentally compatible development of the tourism industry. In this context, regional tourism promotion strategies with interdepartmental and integrated sustainable approaches can be an important stimulus for economic growth and job creation. The project is funded by the BMZ (Federal Ministry for Economic Cooperation and Development) and managed by sequa gGmbH.

DEL Tourism – A Contribution to Reaching Sustainable Development Goals

Brazil is currently experiencing an economic, political and social crisis. The COVID-19 pandemic makes social and regional inequality in the country visible again. After the pandemic, the tourism industry will have a high potential to generate access to income and employment while contributing to achieving the Sustainable Development Goals (SDGs).

Tourism Strategies as a Model for other Regions

Together with the partner municipalities, bbw develops new concepts for sustainable "soft tourism" that is particularly geared towards domestic tourism and supports the municipalities in their certification as "green destinations". In this way, new cycle tracks, local energy cooperatives, innovative waste systems or new marketing concepts are created. The Green Destinations certification model with 100 criteria is holistic and demanding. Not only the destination itself is assessed but also other topics associated with it, e.g. destination and sustainability management, considering culture, traditions, nature and the environment, participation and regional economic cycles, hospitality as well as the quality of the touristic services. 

The project is supported by the Federal Ministry for Economic Cooperation and Development via sequa gGmbH.

01.10.2021 -30.09.2024.

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