120 members of one association
>10.000 jobs

Operating Company

Export promotion and sustainability in Ethiopia

Export promotion and sustainability in Ethiopia

Strengthening of the private sector through targeted association development in the horticultural sector.

With its many years of experience, the bbw Group supports the development of associations and sectors in the country. The partner EHPEA (Ethiopian Horticulture Producer Exporters Association) is developed and professionalised with targeted consulting and support services. Through the development of services and further training for the member companies, German commitment contributes to the promotion of exports and job security in the country.

Export as an opportunity for development

Ethiopia is one of the largest and most populous countries in Africa. As a traditional agricultural country, it has a comparatively underdeveloped industry. Exports of raw materials and products from agriculture and horticulture are therefore currently important pillars of the country's economic development and source of income. The horticulture sector in particular, apart from generating export revenues from cut flowers, herbs, fruit and vegetables, contributes to the country's food security. At the same time, this very labour-intensive sector is an important factor for employment and development, especially in rural areas. 

In addition to Europe and Germany, the target markets for the products are the USA, Asia and the immediate neighbouring countries in Africa.

International know-how is in demand

For many years, Ethiopia's exporting horticultural industry has been characterised by international investments (e.g. from Holland, the USA and Israel), which, however, also go hand in hand with corresponding consultation and know-how transfer at company level. 

Through the Import Promotion Desk (IPD), implemented by sequa and funded by the BMZ, the association and selected member companies have been developing their export capacity to Europe for several years.

Through the institutional strengthening of the association and the professionalisation of its member-oriented work, the partnership project now makes an important contribution to consolidating and spreading the successes achieved at company level.

The project started in November 2017 and is initially designed to run for 3 years. It is funded by the Federal Ministry for Economic Cooperation and Development through sequa. An Ethiopian project coordinator in the Association office in Addis Abeba coordinates all project activities on site.

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